Air Mesh
We collaborated with AMQ on the creative direction and production of a high scope launch film and photo campaign for AIR MESH, their latest fabric innovation for their high performance seating collection.
Ideation, Direction, Producing, Set Design, Live Action Production, Editing, Motion Design, Compositing, Mixing, Color Grading
Inspired By Nature
We composed four monochromatic scenes that blended “nature inspired” seating materials with regional landscapes, creating an ethereal and organic visual language that is abstract, energetic and colorful.
Seating Evolution
AIR MESH offers premium comfort and ergonomic support, elevating AMQ’s high performance seating to be the best of the best.
We portrayed these features in an abstract format by combining turntables, natural light and textured sound design to create an encompassing concept that brought these benefits to life.
Photography
Credits
Client AMQ Solutions
Product Air Mesh
Agency Oswald West
Director Ryan Weilert
Producer Alison Pettibone
Cinematographer Tyler Grimm
1st AC Daniel Strauss
Still Photographer Logan Zilmer
Gaffer Matt Lowing
Key Grip Scott Anderson
Dolly Grip Trevor Kok
Best Boy Electric Connor Hawkins
Set Building Alan Robinson
Set Decorator Trevor Post
Production Asst Mitchal Rosendall
Editor Scott McCambridge
Designer Hannah Lewis
Sound Design Kyle Campbell
Motion Design Nathan De Ceasar
Colorist Nate Chitwood
Music Just A Feelin’ by Rag Shugs
Special Thanks Jamie Pell