Air Mesh

We collaborated with AMQ on the creative direction and production of a high scope launch film and photo campaign for AIR MESH, their latest fabric innovation for their high performance seating collection.

Ideation, Direction, Producing, Set Design, Live Action Production, Editing, Motion Design, Compositing, Mixing, Color Grading

Inspired By Nature

We composed four monochromatic scenes that blended “nature inspired” seating materials with regional landscapes, creating an ethereal and organic visual language that is abstract, energetic and colorful.

 

Seating Evolution


 

AIR MESH offers premium comfort and ergonomic support, elevating AMQ’s high performance seating to be the best of the best.

We portrayed these features in an abstract format by combining turntables, natural light and textured sound design to create an encompassing concept that brought these benefits to life.

Photography

Credits

 

Client AMQ Solutions

Product Air Mesh

Agency Oswald West

Director Ryan Weilert

Producer Alison Pettibone

Cinematographer Tyler Grimm

1st AC Daniel Strauss

Still Photographer Logan Zilmer

Gaffer Matt Lowing

Key Grip Scott Anderson

Dolly Grip Trevor Kok

Best Boy Electric Connor Hawkins

Set Building Alan Robinson

Set Decorator Trevor Post

Production Asst Mitchal Rosendall

Editor Scott McCambridge

Designer Hannah Lewis

Sound Design Kyle Campbell

Motion Design Nathan De Ceasar

Colorist Nate Chitwood

Music Just A Feelin’ by Rag Shugs

Special Thanks Jamie Pell