Personality Plus
We collaborated with AMQ Solutions on the creative direction and production of an energetic and bold product launch film for Personality Plus, their latest task chair in a collection of agile products for the flexible workspace.
Direction, Producing, Set Design, Live Action Production, Video Editing, Motion Design, Compositing, Sound Design, Color Grading
Made for all
The film blends key product messaging with expressive performances, from both the chair and the talent, resulting in an up-beat and colorful experience characterized by bold motion graphic titles and modern in-studio styling.
The Right Recline
The most conceptual moment of the film is a "three shot composite" of our talent seated in Personality Plus, showcasing the chairs range of recline settings. The timing of the shot correlates with the musical crescendo and is supported with energetic motion graphic titles, creating a sensational experience for the viewer.
Inspo
“Behind The Design”
In addition to the “Product Launch Film,” we assembled an insightful and snappy documentary-style short that offers an insider's perspective on the chairs' development, ergonomics features and technical attributes.
Credits
Client AMQ Solutions
Product Personality Plus
Agency Oswald West
Director Ryan Weilert
Talent Monika Wynne
Talent Joseph Gamino-Kirkhoff
Cinematographer Tyler Grimm
1st AC Tyler Hollman
Gaffer Matt Lowing
Key Grip Scott Anderson
Hair & Make Up Angie Miller
Set Building Alan Robinson
Studio Manager Samual Sanders
Location Lowing Studios
Editor Dan Woodliff
Designer Hannah Lewis
Sound Design Kyle Campbell
Motion Design Nathan De Ceasar
Colorist Nate Chitwood
Music “Rally” by Rag Shugs
Music “In The Now” by Rag Shugs
Special Thanks Jamie Pell