Air Mesh

We collaborated with AMQ Solutions on the creative direction and production of a high scope film for AIR MESH, the latest evolution for their collection of high performance seating.

Ideation, Direction, Producing, Set Design, Live Action Production, Editing, Motion Design, Compositing, Mixing, Color Grading

Inspired By Nature

For this concept, we composed four monochromatic scenes that blended “nature inspired” seating materials with local outdoor environments, creating an ethereal visual, filmed in two days in West Michigan.

 

Seating Evolution


 

AIR MESH fabric offers premium comfort and ergonomic support, elevating AMQ’s high performance seating to the best of the best.

We visualized these features in an abstract format, combining turntables, natural light and textured sound design to create an ambient concept that brought these benefits to life.

Photography

Credits

 

Client AMQ Solutions

Product Air Mesh

Agency Oswald West

Director Ryan Weilert

Producer Alison Pettibone

Cinematographer Tyler Grimm

1st AC Daniel Strauss

Still Photographer Logan Zilmer

Gaffer Matt Lowing

Key Grip Scott Anderson

Dolly Grip Trevor Kok

Best Boy Electric Connor Hawkins

Set Building Alan Robinson

Set Decorator Trevor Post

Production Asst Mitchal Rosendall

Editor Scott McCambridge

Designer Hannah Lewis

Sound Design Kyle Campbell

Motion Design Nathan De Ceasar

Colorist Nate Chitwood

Music Just A Feelin’ by Rag Shugs

Special Thanks Jamie Pell