Air Mesh
We collaborated with AMQ Solutions on the creative direction and production of a high scope film for AIR MESH, the latest evolution for their collection of high performance seating.
Ideation, Direction, Producing, Set Design, Live Action Production, Editing, Motion Design, Compositing, Mixing, Color Grading
Inspired By Nature
For this concept, we composed four monochromatic scenes that blended “nature inspired” seating materials with local outdoor environments, creating an ethereal visual, filmed in two days in West Michigan.
Seating Evolution
AIR MESH fabric offers premium comfort and ergonomic support, elevating AMQ’s high performance seating to the best of the best.
We visualized these features in an abstract format, combining turntables, natural light and textured sound design to create an ambient concept that brought these benefits to life.
Photography
Credits
Client AMQ Solutions
Product Air Mesh
Agency Oswald West
Director Ryan Weilert
Producer Alison Pettibone
Cinematographer Tyler Grimm
1st AC Daniel Strauss
Still Photographer Logan Zilmer
Gaffer Matt Lowing
Key Grip Scott Anderson
Dolly Grip Trevor Kok
Best Boy Electric Connor Hawkins
Set Building Alan Robinson
Set Decorator Trevor Post
Production Asst Mitchal Rosendall
Editor Scott McCambridge
Designer Hannah Lewis
Sound Design Kyle Campbell
Motion Design Nathan De Ceasar
Colorist Nate Chitwood
Music Just A Feelin’ by Rag Shugs
Special Thanks Jamie Pell