OptiVu
Mixed Reality
We collaborated with Zimmer Biomet & Microsoft on the creative direction and production of a brand anthem for OptiVu™ Mixed Reality, a cutting edge mixed reality platform that is re-imagining modern orthopedics.
Creative Direction, Writing, Art Direction, Line Producing, Set Building, Principal Photography, 3D Animation, Motion Design, Video Editing
Elevate Your Reality
Through a high-concept approach to product storytelling, we developed an announcement video that presents Zimmer Biomet and Microsoft HoloLens as industry leading innovators in the field of mixed reality and orthopedics.
Credits
Client Zimmer Biomet
Product OptiVu™ Mixed Reality
Agency & Production Oswald West
Director & Producer Ryan Weilert
Talent
Jami Kinton
Kim McKissack
Lauren Wright
Lynn Hammer
Dan DeHaan
Scott Anderson
Mark Foril
Director of Photography Jeff Sukes
1st AC Tyler Hollman
2nd AC Lucas Benjamin
DIT Jason Grinde
Gaffer Matt Lowing
Key Grip Scott Anderson
Dolly Grip Trevor Kok
Grip Dallas Griffin
Production Sound Mixer Matt Lohr
Hair & Make Up Stylist Angie Miller
Set Stylist Kelly Timmermans
Set Builder Alan Robinson
Art Assistant Philip Cok
Production Coordinator Hannah Amodeo
Production Assistant Luke Wood
Stage Manager Chandler Forbes
Writer & Video Editor Ryan Weilert
Music & Sound Design Kyle Campbell
3D Animation Delta G
VFX Artist Terrance Torberg
Motion Design Nathan De Ceasar
Storyboard Artist Rich Ellis
Voiceover Talent Kelley Buttrick
Voiceover Talent Jason Shablik
Special Thanks
Kristine Weilert
Lauren Wright
Travis Hanour
Adam Boeskool
Sean Cope
Andrew Nawrot
Haworth
Microsoft