ROSA
Robotics
Zimmer Biomet approached us with an incredibly exciting task: visualize the story of ROSA Robotics in a cinematic format. Working closely with their team, we crafted a product film characterized by ROSA’s core principals: innovation, intelligence and precision.
Ideation, Creative Direction, Live Action Production, Production Design, Video Editing, Motion Design, 3D Animation, Music & Sound Design
redefining robotics
The story of ROSA Robotics is about innovation and challenging the status quo. Our visual style and tone had to match the elevated attributes of the products technology. To achieve this, we developed a R&D setting that allowed us to conceptualize the robotic system in correlation with the engineers who developed it.
Concept to Creation
Credits
Client Zimmer Biomet
Product ROSA Robotics
Agency Oswald West
Director Ryan Weilert
Director of Photography Jeff Sukes
1st AC Tyler Hollman
2nd AC Kara Micallef
Gaffer Matt Lowing
Key Grip Scott Anderson
Dolly Grip Trevor Kok
Hair & Make Up Stylist Kristin Rogers
Set Builder Alan Robinson
Production Coordinator Hannah Amodeo
Production Assistant Brandon Lewis
Locations ZB Great Lakes & Studio Center
Editor Dan Woodliff
Music & Sound Design Kyle Campbell
Storyboard Artist Rich Ellis
Motion Design Nathan DeCeasar
Visual Effects Delta G
Voice Talent Tony Holmes Curran
Special Thanks
Jo Marie Faust
Steve Young