Persona
OsseoTi
Keel Tibia
We collaborated with Zimmer Biomet on the production of a 3D animated product launch film to announce their latest knee implant, the “Persona OsseoTi Keel Tibia.”
Creative Direction, Writing, Illustration, Motion Design, 3D Animation, Visual Effects, Video Editing, Sound Design
Sexy &
Sophisticated
Through a combination of high concept 3D animation, dynamic motion graphics and theatrical sound design, we produced a cutting edge product film that is equally abstract and clinical, resulting in a bold piece of content that is unlike anything else within commercial orthopedics.
Process
Initial sketch of opening shot composition with art direction notes
Illustrated storyboard of shot with gradient background and lighting intent
Final render of 3D animated product with motion graphic titles
Credits
Client Zimmer Biomet
Product Persona OsseoTi Keel Tibia
Agency Oswald West
Director Ryan Weilert
VFX Artist Andrew Nawrot
VFX Artist Terrance Torberg
Motion Design Nathan De Ceasar
Video Editor Ryan Weilert
Music & Sound Design Kyle Campbell
Storyboard Artist Hannah Lewis
Voice Talent Jason Shablik